This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

Corsaro, D., Sebastiani, R., Snehota, I., Exploring Interaction in S-D Logic, in Gummesson E, G. E., Mele C, M. C., Polese F, P. F. (ed.), Service Dominant logic, Network & Systems Theory and Service Science, Giannini Editore, Napoli 2011: N/A- N/A [http://hdl.handle.net/10807/89055]

Exploring Interaction in S-D Logic

Corsaro, Daniela
Primo
;
Sebastiani, Roberta
Secondo
;
Snehota, Ivan
Ultimo
2011

Abstract

This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).
Inglese
Service Dominant logic, Network & Systems Theory and Service Science
978-88-7431-525-3
Giannini Editore
Corsaro, D., Sebastiani, R., Snehota, I., Exploring Interaction in S-D Logic, in Gummesson E, G. E., Mele C, M. C., Polese F, P. F. (ed.), Service Dominant logic, Network & Systems Theory and Service Science, Giannini Editore, Napoli 2011: N/A- N/A [http://hdl.handle.net/10807/89055]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/89055
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact