This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).
Corsaro, D., Sebastiani, R., Snehota, I., Exploring Interaction in S-D Logic, in Gummesson E, G. E., Mele C, M. C., Polese F, P. F. (ed.), Service Dominant logic, Network & Systems Theory and Service Science, Giannini Editore, Napoli 2011: N/A- N/A [http://hdl.handle.net/10807/89055]
Exploring Interaction in S-D Logic
Corsaro, DanielaPrimo
;Sebastiani, RobertaSecondo
;Snehota, IvanUltimo
2011
Abstract
This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).
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