This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).
Corsaro, D., Sebastiani, R., Snehota, I., Exploring Interaction in S-D Logic, in Gummesson E, G. E., Mele C, M. C., Polese F, P. F. (ed.), Service Dominant logic, Network & Systems Theory and Service Science, Giannini Editore, Napoli 2011: N/A- N/A [http://hdl.handle.net/10807/89055]
Autori: | |
Titolo: | Exploring Interaction in S-D Logic |
Data di pubblicazione: | 2011 |
Abstract: | This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009). |
Lingua: | Inglese |
Titolo del libro: | Service Dominant logic, Network & Systems Theory and Service Science |
Editore: | Giannini Editore |
ISBN: | 978-88-7431-525-3 |
Citazione: | Corsaro, D., Sebastiani, R., Snehota, I., Exploring Interaction in S-D Logic, in Gummesson E, G. E., Mele C, M. C., Polese F, P. F. (ed.), Service Dominant logic, Network & Systems Theory and Service Science, Giannini Editore, Napoli 2011: N/A- N/A [http://hdl.handle.net/10807/89055] |
Appare nelle tipologie: | In libro con curatela: Capitolo o saggio; Prefazione/Postfazione; Breve introduzione; Schede di catalogo, repertorio o corpus |