Starting point of our study is that service innovation is a collective phenomenon where new meanings emerge and are shared among actors. The attention shifts from the outcome (the innovative offering) to the process of service innovation. Concepts from social construction help us in better framing service innovation as a process of co-construction and sense-making by companies, customers and other partners as inter-subjective actors in a social, economic, cultural context (Edvardsson et al. 2010).

Mele, C., Sebastiani, R., Corsaro, D., Service Innovation as a process of sense-making, in Colurcio M, C. M., Edvardsson B, E. B., Wittel L, W. L. (ed.), Service Innovation Research, Aracne editrice, Roma 2013: 57- 63 [http://hdl.handle.net/10807/89048]

Service Innovation as a process of sense-making

Sebastiani, Roberta;Corsaro, Daniela
2013

Abstract

Starting point of our study is that service innovation is a collective phenomenon where new meanings emerge and are shared among actors. The attention shifts from the outcome (the innovative offering) to the process of service innovation. Concepts from social construction help us in better framing service innovation as a process of co-construction and sense-making by companies, customers and other partners as inter-subjective actors in a social, economic, cultural context (Edvardsson et al. 2010).
ita
Service Innovation Research
978-3-319-43378-3
Aracne editrice
Mele, C., Sebastiani, R., Corsaro, D., Service Innovation as a process of sense-making, in Colurcio M, C. M., Edvardsson B, E. B., Wittel L, W. L. (ed.), Service Innovation Research, Aracne editrice, Roma 2013: 57- 63 [http://hdl.handle.net/10807/89048]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/89048
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