The chapter aims to examine the number, type, and international presence of European companies operating in the renewable energy industries, as well as Chinese companies. Through the analysis of two businesses that have established partnerships and a wholly foreign owned enterprise (WFOE) in China, the chapter identifies the main elements of their management strategies that led to successful operation in China. To the best of our knowledge, this is the first study that has explored the business models adopted by European firms operating in the renewable energy industry in China
Cedrola, E., Battaglia, L., The Renewable Energy Industry in Europe: Business and Internationalization Models. A Focus on the Chinese Market, in Spigarelli, F., Curran, L., Arteconi, A. (ed.), China and Europe's Partnership for a More Sustainable World, Emerald Group Publishing Ltd, Bingley, UK 2016: 77- 95 [http://hdl.handle.net/10807/88895]
The Renewable Energy Industry in Europe: Business and Internationalization Models. A Focus on the Chinese Market
Cedrola, Elena;Battaglia, Loretta
2016
Abstract
The chapter aims to examine the number, type, and international presence of European companies operating in the renewable energy industries, as well as Chinese companies. Through the analysis of two businesses that have established partnerships and a wholly foreign owned enterprise (WFOE) in China, the chapter identifies the main elements of their management strategies that led to successful operation in China. To the best of our knowledge, this is the first study that has explored the business models adopted by European firms operating in the renewable energy industry in China
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