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EnglishIn S&OP, planners have to decide how much to produce on the basis of expected future sales. Such forecasts are often made through a process of judgmental adjustment on the “anchor” provided by a statistical algorithm. However, these adjustments are often inefficient. This paper aims at testing through an experiment whether the involvement of the forecasters with the product category and their emotional reaction to particular products can drive their accuracy. It was found that forecasters who liked particular products tended to suffer from significant optimism bias. However, the bias was reduced when forecasters also had high involvement with the product category.
Belvedere, V., Goodwin, P., Heuristics vs. Biases in S&OP: an Insight into the Decision Making Process of Emotionally Involved Planners, Paper, in 20th Euroma Conference - Operations Management at the Heart of the Recovery, (Dublino, 07-12 June 2013), Euroma, Amsterdam 2013: 1-10 [http://hdl.handle.net/10807/88282]
| Autori: | |
| Titolo: | Heuristics vs. Biases in S&OP: an Insight into the Decision Making Process of Emotionally Involved Planners |
| Data di pubblicazione: | 2013 |
| Abstract: | In S&OP, planners have to decide how much to produce on the basis of expected future sales. Such forecasts are often made through a process of judgmental adjustment on the “anchor” provided by a statistical algorithm. However, these adjustments are often inefficient. This paper aims at testing through an experiment whether the involvement of the forecasters with the product category and their emotional reaction to particular products can drive their accuracy. It was found that forecasters who liked particular products tended to suffer from significant optimism bias. However, the bias was reduced when forecasters also had high involvement with the product category. |
| Lingua: | Inglese |
| Titolo del libro: | 20th Euroma Conference - Operations Management at the Heart of the Recovery |
| ISBN: | 9781905254743 |
| Editore: | Euroma |
| Nome del convegno: | 20th Euroma Conference - Operations Management at the Heart of the Recovery |
| Luogo del convegno: | Dublino |
| Data inizio evento: | 2013-06-07 |
| Data fine evento: | 2013-06-12 |
| Tipo di contributo: | Paper |
| Citazione: | Belvedere, V., Goodwin, P., Heuristics vs. Biases in S&OP: an Insight into the Decision Making Process of Emotionally Involved Planners, Paper, in 20th Euroma Conference - Operations Management at the Heart of the Recovery, (Dublino, 07-12 June 2013), Euroma, Amsterdam 2013: 1-10 [http://hdl.handle.net/10807/88282] |
| Appare nelle tipologie: | Paper, Selected paper, Contributed paper, Working paper, Poster, Poster paper, Comunicazione, Relazione (in volume) |
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