Different streams of research has recently highlighted the fact that worldwide customers are pursuing a new vision of health; it goes far beyond the prevention and cure of illnesses to include spiritual, emotional, cultural, educational, environmental and ethical dimensions. Nowadays most thermal centres focused on interpreting the concept of wellness and translating it into new additional services. However, since the economic crisis, they have been polarizing towards two extremes: some of them are exalting an advanced concept of medical thermalism; others are emphasizing a holistic model of thermal spa wellness. Two successful experiences in Italy are reported.
Montagnini, F., Dalla cura al benessere. Nuove esperienze nel settore termale, <<ECONOMIA DEI SERVIZI>>, 2011; 6 (3): 413-423 [http://hdl.handle.net/10807/8390]
Dalla cura al benessere. Nuove esperienze nel settore termale
Montagnini, Francesca
2011
Abstract
Different streams of research has recently highlighted the fact that worldwide customers are pursuing a new vision of health; it goes far beyond the prevention and cure of illnesses to include spiritual, emotional, cultural, educational, environmental and ethical dimensions. Nowadays most thermal centres focused on interpreting the concept of wellness and translating it into new additional services. However, since the economic crisis, they have been polarizing towards two extremes: some of them are exalting an advanced concept of medical thermalism; others are emphasizing a holistic model of thermal spa wellness. Two successful experiences in Italy are reported.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
