Based on a diversified media corpus, the authors have analyzed some of the main linguistic features of the media campaign Gueules cassées (Ugly Mugs) launched on 16th October 2014 during the World Food Day focused on anti-food waste. In the context of the current crisis, the classic techniques of seduction have to deal with a social responsibility dimension in accordance with the sociopolitical issues of the 21st century.

Galazzi, E., Jullion, M. C., « Gueules cassées » : stratégies de séduction anti-gaspillage, <<PUBLIF@RUM>>, 2016; (26): N/A-N/A [http://hdl.handle.net/10807/83461]

« Gueules cassées » : stratégies de séduction anti-gaspillage

Galazzi, Enrica
Primo
;
Jullion, Marie Christine
Ultimo
2016

Abstract

Based on a diversified media corpus, the authors have analyzed some of the main linguistic features of the media campaign Gueules cassées (Ugly Mugs) launched on 16th October 2014 during the World Food Day focused on anti-food waste. In the context of the current crisis, the classic techniques of seduction have to deal with a social responsibility dimension in accordance with the sociopolitical issues of the 21st century.
Francese
Per citare questo articolo: Enrica GALAZZI, Marie-Christine JULLION, « Gueules cassées » : stratégies de séduction anti-gaspillage, Du labyrinthe à la toile / Dal labirinto alla rete , Publifarum, n. 26, pubblicato il 31/05/2016, consultato il 11/08/2016, url: http://publifarum.farum.it/ezine_articles.php?id=363
Galazzi, E., Jullion, M. C., « Gueules cassées » : stratégies de séduction anti-gaspillage, <<PUBLIF@RUM>>, 2016; (26): N/A-N/A [http://hdl.handle.net/10807/83461]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/83461
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