Based on a diversified media corpus, the authors have analyzed some of the main linguistic features of the media campaign Gueules cassées (Ugly Mugs) launched on 16th October 2014 during the World Food Day focused on anti-food waste. In the context of the current crisis, the classic techniques of seduction have to deal with a social responsibility dimension in accordance with the sociopolitical issues of the 21st century.
Galazzi, E., Jullion, M. C., « Gueules cassées » : stratégies de séduction anti-gaspillage, <<PUBLIF@RUM>>, 2016; (26): N/A-N/A [http://hdl.handle.net/10807/83461]
Autori: | |
Titolo: | « Gueules cassées » : stratégies de séduction anti-gaspillage |
URL: | http://publifarum.farum.it/ezine_articles.php?id=363 |
Data di pubblicazione: | 2016 |
Abstract: | Based on a diversified media corpus, the authors have analyzed some of the main linguistic features of the media campaign Gueules cassées (Ugly Mugs) launched on 16th October 2014 during the World Food Day focused on anti-food waste. In the context of the current crisis, the classic techniques of seduction have to deal with a social responsibility dimension in accordance with the sociopolitical issues of the 21st century. |
Abstract: | S’appuyant sur un corpus médiatique diversifié, les auteurs analysent quelques caractéristiques linguistiques majeures de la campagne publicitaire « Gueules cassées » lancée le 16 octobre 2014 à l’occasion de la journée mondiale de lutte contre le gaspillage alimentaire. Dans le contexte de crise actuel, les techniques classiques de séduction se chargent d’une dimension de responsabilité sociale en accord avec les préoccupations socio-politiques du début du XXIe siècle |
Lingua: | Francese |
Rivista: | |
Citazione: | Galazzi, E., Jullion, M. C., « Gueules cassées » : stratégies de séduction anti-gaspillage, <<PUBLIF@RUM>>, 2016; (26): N/A-N/A [http://hdl.handle.net/10807/83461] |
Altre informazioni significative: | Per citare questo articolo: Enrica GALAZZI, Marie-Christine JULLION, « Gueules cassées » : stratégies de séduction anti-gaspillage, Du labyrinthe à la toile / Dal labirinto alla rete , Publifarum, n. 26, pubblicato il 31/05/2016, consultato il 11/08/2016, url: http://publifarum.farum.it/ezine_articles.php?id=363 |
Appare nelle tipologie: | Articolo in rivista, Nota a sentenza |
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