The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Cedrola, E., Battaglia, L., Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, in Aiello, G., Donvito, R., Vescovi, T. (ed.), Global branding and country of origin. Creativity and passion, ROUTLEDGE, Abingdom 2015: 38- 52 [http://hdl.handle.net/10807/80345]
Autori: | ||
Titolo: | Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance | |
Data di pubblicazione: | 2015 | |
Abstract: | The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase. | |
Lingua: | Inglese | |
Titolo del libro: | Global branding and country of origin. Creativity and passion | |
Editore: | ROUTLEDGE | |
ISBN: | 9781138801615 | |
Citazione: | Cedrola, E., Battaglia, L., Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, in Aiello, G., Donvito, R., Vescovi, T. (ed.), Global branding and country of origin. Creativity and passion, ROUTLEDGE, Abingdom 2015: 38- 52 [http://hdl.handle.net/10807/80345] | |
Appare nelle tipologie: | In libro con curatela: Capitolo o saggio; Prefazione/Postfazione; Breve introduzione; Schede di catalogo, repertorio o corpus |