The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

Cedrola, E., Battaglia, L., Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, in Aiello, G., Donvito, R., Vescovi, T. (ed.), Global branding and country of origin. Creativity and passion, ROUTLEDGE, Abingdom 2015: 38- 52 [http://hdl.handle.net/10807/80345]

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Cedrola, Elena
Primo
;
Battaglia, Loretta
Ultimo
2015

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Inglese
Global branding and country of origin. Creativity and passion
9781138801615
ROUTLEDGE
Cedrola, E., Battaglia, L., Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, in Aiello, G., Donvito, R., Vescovi, T. (ed.), Global branding and country of origin. Creativity and passion, ROUTLEDGE, Abingdom 2015: 38- 52 [http://hdl.handle.net/10807/80345]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/80345
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