The present essay accounts for the evolution of Social TV in academic literature, observing how it evolved in three particular ways: the first is that Social TV has first and foremost been considered a technological apparatus, developing then into a complex ecosystem of mobile applications. The second refers to Social TV as experience, in particular as a viewing experience which is shared at a distance thanks to social networks and social media. The third meaning of Social TV refers to it as a market of conversations and interactions between broadcasters and users and users amongst themselves which is used in a variety of ways (from hyperdiscursivisation practices to market analysis).
Colombo, F., Cuman, A. D., Carlo, S., Murru, M. F., Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati, in Fausto Colomb, F. C. (ed.), Social TV. Produzione, esperienza e valore nell'era digitale, Egea, Milano, Milano 2015: 17- 42 [http://hdl.handle.net/10807/79577]
Autori: | |
Titolo: | Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati |
URL: | http://www.egeaonline.it/ita/prodotti/marketing-e-comunicazione/social-tv.aspx |
Data di pubblicazione: | 2015 |
Abstract: | The present essay accounts for the evolution of Social TV in academic literature, observing how it evolved in three particular ways: the first is that Social TV has first and foremost been considered a technological apparatus, developing then into a complex ecosystem of mobile applications. The second refers to Social TV as experience, in particular as a viewing experience which is shared at a distance thanks to social networks and social media. The third meaning of Social TV refers to it as a market of conversations and interactions between broadcasters and users and users amongst themselves which is used in a variety of ways (from hyperdiscursivisation practices to market analysis). |
Lingua: | Italiano |
Titolo del libro: | Social TV. Produzione, esperienza e valore nell'era digitale |
Editore: | Egea, Milano |
ISBN: | 978-88-238-4469-8 |
Citazione: | Colombo, F., Cuman, A. D., Carlo, S., Murru, M. F., Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati, in Fausto Colomb, F. C. (ed.), Social TV. Produzione, esperienza e valore nell'era digitale, Egea, Milano, Milano 2015: 17- 42 [http://hdl.handle.net/10807/79577] |
Appare nelle tipologie: | In libro con curatela: Capitolo o saggio; Prefazione/Postfazione; Breve introduzione; Schede di catalogo, repertorio o corpus |