The present essay accounts for the evolution of Social TV in academic literature, observing how it evolved in three particular ways: the first is that Social TV has first and foremost been considered a technological apparatus, developing then into a complex ecosystem of mobile applications. The second refers to Social TV as experience, in particular as a viewing experience which is shared at a distance thanks to social networks and social media. The third meaning of Social TV refers to it as a market of conversations and interactions between broadcasters and users and users amongst themselves which is used in a variety of ways (from hyperdiscursivisation practices to market analysis).

Colombo, F., Cuman, A. D., Carlo, S., Murru, M. F., Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati, in Fausto Colomb, F. C. (ed.), Social TV. Produzione, esperienza e valore nell'era digitale, Egea, Milano, Milano 2015: 17- 42 [http://hdl.handle.net/10807/79577]

Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati

Colombo, Fausto
Primo
;
Cuman, Andrea Davide
Secondo
;
Carlo, Simone
Penultimo
;
Murru, Maria Francesca
Ultimo
2015

Abstract

The present essay accounts for the evolution of Social TV in academic literature, observing how it evolved in three particular ways: the first is that Social TV has first and foremost been considered a technological apparatus, developing then into a complex ecosystem of mobile applications. The second refers to Social TV as experience, in particular as a viewing experience which is shared at a distance thanks to social networks and social media. The third meaning of Social TV refers to it as a market of conversations and interactions between broadcasters and users and users amongst themselves which is used in a variety of ways (from hyperdiscursivisation practices to market analysis).
Italiano
Social TV. Produzione, esperienza e valore nell'era digitale
978-88-238-4469-8
Egea, Milano
http://www.egeaonline.it/ita/prodotti/marketing-e-comunicazione/social-tv.aspx
Colombo, F., Cuman, A. D., Carlo, S., Murru, M. F., Social Tv: un fenomeno mutevole tra tecnologie, esperienze e mercati, in Fausto Colomb, F. C. (ed.), Social TV. Produzione, esperienza e valore nell'era digitale, Egea, Milano, Milano 2015: 17- 42 [http://hdl.handle.net/10807/79577]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/79577
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