The purpose of this paper is to explore how the fashion industry is reacting to the economy slowdown and to the resulting changes in the consumers behavior. Analyzing the main features of fast fashion and vintage fashion, some important elements have emerged: these two models should not be seen as substitutes but as complements since allow consumers to satisfy their desire for originality matching different kind of items.

Meraviglia, L., Dal fast fashion alla moda vintage: possibili risposte alla crisi dei consumi, <<ZONEMODA JOURNAL>>, 2014; 4 (4): 175-176 [http://hdl.handle.net/10807/65331]

Dal fast fashion alla moda vintage: possibili risposte alla crisi dei consumi

Meraviglia, Laura
2014

Abstract

The purpose of this paper is to explore how the fashion industry is reacting to the economy slowdown and to the resulting changes in the consumers behavior. Analyzing the main features of fast fashion and vintage fashion, some important elements have emerged: these two models should not be seen as substitutes but as complements since allow consumers to satisfy their desire for originality matching different kind of items.
Italiano
Meraviglia, L., Dal fast fashion alla moda vintage: possibili risposte alla crisi dei consumi, <<ZONEMODA JOURNAL>>, 2014; 4 (4): 175-176 [http://hdl.handle.net/10807/65331]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/65331
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