Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

Battaglia, L., Cedrola, E., Voce "Arts Marketing", in Encyclopedia of Management 3rd edition, Vol. 9 MARKETING, Wiley - Blackwell, Hoboken 2012: 1-3 [http://hdl.handle.net/10807/64529]

Arts Marketing

Battaglia, Loretta;Cedrola, Elena
2012

Abstract

Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.
Inglese
Encyclopedia of Management 3rd edition, Vol. 9 MARKETING
9781119972518
Battaglia, L., Cedrola, E., Voce "Arts Marketing", in Encyclopedia of Management 3rd edition, Vol. 9 MARKETING, Wiley - Blackwell, Hoboken 2012: 1-3 [http://hdl.handle.net/10807/64529]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/64529
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