Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

Seracini, F., S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85, recensione a "Rike, Sissel Marie, Bilingual corporate websites — from translation to transcreation? The Journal of Specialised Translation, Londra 2013", <<L'ANALISI LINGUISTICA E LETTERARIA>>, 2013; XXI (2):328-328 [http://hdl.handle.net/10807/62321]

S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Seracini, Francesca
2013

Abstract

Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.
2013
Inglese
EDUCatt
Seracini, F., S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85, recensione a "Rike, Sissel Marie, Bilingual corporate websites — from translation to transcreation? The Journal of Specialised Translation, Londra 2013", <<L'ANALISI LINGUISTICA E LETTERARIA>>, 2013; XXI (2):328-328 [http://hdl.handle.net/10807/62321]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/62321
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