The author aims to link lead-user theory and its idea-generation function to the policy of public demand of innovation designed by agencies at government level. The discussion of the literature argues that the expertise of government agencies can help companies in market foresight, technological opportunities and product innovation.
Landoni, M., Future Market Design: Government agencies expertise enhance companies foresight and creativity, Paper, in 28.EGOS Colloquium: Design!?, (Helsinki, 05-07 July 2012), European Group for Organization Studies, Berlino 2012: 1-22 [http://hdl.handle.net/10807/57428]
Future Market Design: Government agencies expertise enhance companies foresight and creativity
Landoni, Matteo
2012
Abstract
The author aims to link lead-user theory and its idea-generation function to the policy of public demand of innovation designed by agencies at government level. The discussion of the literature argues that the expertise of government agencies can help companies in market foresight, technological opportunities and product innovation.
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