Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.
Castellari, E., An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players, in Stefano Boccalett, S. B. (ed.), Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI ConvegnoSidea, Piacenza, 16-19 settembre 2009, Franco Angeli, Milano 2009: 285- 294 [http://hdl.handle.net/10807/42612]
An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players
Castellari, Elena
2009
Abstract
Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.
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