Circular Economy Rebound Effect in the Food Sector: an Agent-based Model

Food waste represents a significant challenge for the food sector, and circular economy practices can reduce the negative sustainability impacts of food waste. Nevertheless, the Circular Economy Rebound (CER) effect may diminish the effectiveness of circular practices. To explore CER in the food sector and the circumstances that trigger it, this study develops an agent-based model simulating consumer behavior in response to circular economy strategies. This method provides valuable insights into the potential impacts of circular initiatives, also offering guidance for companies aiming to adopt circular economy practices effectively.