In Poland's developing corporate social responsibility landscape, encouraging employees to participate in corporate volunteering initiatives is becoming increasingly important. This study examined the relationship between the consideration of future consequences and corporate volunteering intentions among Polish employees with prior volunteering experience, taking into account individualizing moral foundations as a moderator and binding moral foundations as a covariate. Grounded in the norm activation model and moral foundations theory, we explored how temporal and moral dimensions relate to intentions to engage in corporate volunteering over three time horizons: tomorrow, a month, and a year. N = 227 Polish employed individuals with volunteering experience participated in a cross-sectional online survey. We found that binding moral foundations predicted corporate volunteering intentions for the next day, whereas consideration of future consequences and individualizing moral foundations related to corporate volunteering intentions in one month and one year. Moreover, consideration of future consequences predicted higher volunteering intentions in a year only when individualizing moral foundations were moderate to high. These findings underscore the necessity of combining future-oriented thinking with individualizing moral values to foster sustained engagement in corporate volunteering. The study provides theoretical and practical insights into designing corporate social responsibility programs that effectively align with employee motivations and ethical orientations.
Nowakowska, I., Szulawski, M., Pawłowska, I., Pozzi, M., Consideration of Future Consequences, Moral Foundations, and Corporate Volunteering Intentions: A Study on Polish Employees with Volunteering Experience, <<JOURNAL OF BUSINESS ETHICS>>, -; (-): ---. [doi:10.1007/s10551-025-06152-0] [https://hdl.handle.net/10807/329659]
Consideration of Future Consequences, Moral Foundations, and Corporate Volunteering Intentions: A Study on Polish Employees with Volunteering Experience
Pozzi, Maura
2025
Abstract
In Poland's developing corporate social responsibility landscape, encouraging employees to participate in corporate volunteering initiatives is becoming increasingly important. This study examined the relationship between the consideration of future consequences and corporate volunteering intentions among Polish employees with prior volunteering experience, taking into account individualizing moral foundations as a moderator and binding moral foundations as a covariate. Grounded in the norm activation model and moral foundations theory, we explored how temporal and moral dimensions relate to intentions to engage in corporate volunteering over three time horizons: tomorrow, a month, and a year. N = 227 Polish employed individuals with volunteering experience participated in a cross-sectional online survey. We found that binding moral foundations predicted corporate volunteering intentions for the next day, whereas consideration of future consequences and individualizing moral foundations related to corporate volunteering intentions in one month and one year. Moreover, consideration of future consequences predicted higher volunteering intentions in a year only when individualizing moral foundations were moderate to high. These findings underscore the necessity of combining future-oriented thinking with individualizing moral values to foster sustained engagement in corporate volunteering. The study provides theoretical and practical insights into designing corporate social responsibility programs that effectively align with employee motivations and ethical orientations.| File | Dimensione | Formato | |
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