This study examines the impact of environmental awareness and pro-environmental behavior on renewable investment intentions and the moderating role of environmental concerns. Using a sample of 350 retail investors, we find that environmental awareness and pro-environmental behavior increase renewable investment intentions. Moreover, environmental concerns moderate the relationship between environmental awareness and renewable investment intentions. However, we find no significant moderating effect of environmental concern in the case of pro-environmental behavior. Overall, our research contributes to the emerging literature on renewable energy investments in contributing circular economy.
Esposito, L., Jalal, R. N. U. D., Environmental awareness and pro-environmental behavior impact on renewables investments: A moderating role of environmental concerns, <<SOCIO-ECONOMIC PLANNING SCIENCES>>, 2025; 101 (101): N/A-N/A. [doi:10.1016/j.seps.2025.102256] [https://hdl.handle.net/10807/326738]
Environmental awareness and pro-environmental behavior impact on renewables investments: A moderating role of environmental concerns
Jalal, Raja Nabeel Ud DinMembro del Collaboration Group
2025
Abstract
This study examines the impact of environmental awareness and pro-environmental behavior on renewable investment intentions and the moderating role of environmental concerns. Using a sample of 350 retail investors, we find that environmental awareness and pro-environmental behavior increase renewable investment intentions. Moreover, environmental concerns moderate the relationship between environmental awareness and renewable investment intentions. However, we find no significant moderating effect of environmental concern in the case of pro-environmental behavior. Overall, our research contributes to the emerging literature on renewable energy investments in contributing circular economy.
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