Unlocking prosperity: Innovating to serve and thrive in hidden markets. A conversation with Efosa Ojomo (Director of the Global Prosperity Research Group at the Christensen Institute for Disruptive Innovation)

In this article, Efosa Ojomo, Director of the Global Prosperity Research Group at the Christensen Institute, shares how market-creating innovations can unlock prosperity by serving overlooked and underserved communities. He argues that true growth emerges when businesses reimagine hidden markets, transforming nonconsumption into scalable opportunities that generate jobs, wealth, and long-term development. The dialogue highlights lessons for leaders on fostering innovation ecosystems that balance profit with purpose, showing how entrepreneurship and inclusive innovation can drive both societal progress and sustainable business success.