Engaging everywhere: The new era of integrated and immersive marketing. A conversation with Vincenzo Riili, Chief Marketing Officer of Google Italia.

In this conversation, Vincenzo Riili, Chief Marketing Officer of Google Italia, discusses how integrated and immersive marketing is reshaping brand engagement in the digital era. He explains how technologies such as AI, AR/VR, and advanced analytics are enabling seamless, personalized experiences across multiple touchpoints, blurring the lines between physical and digital interactions. Riili underscores that true impact lies in creating authentic, human-centered connections—where data-driven insights meet creativity, inclusivity, and purpose. The dialogue highlights how forward-thinking marketers can embrace this new paradigm to build trust, foster loyalty, and design meaningful brand experiences that resonate everywhere.