Mastering transformative marketing with generative AI and growth mindset. A conversation with Greta Orsi, Chief Marketing Officer of Microsoft Italia.

In this article, Greta Orsi, Chief Marketing Officer of Microsoft Italia, explores how generative AI and a growth mindset are revolutionizing modern marketing. She emphasizes that AI is not merely a tool for efficiency but a transformative force enabling hyper-personalization, creativity at scale, and deeper customer engagement. Orsi highlights the importance of pairing technology with a growth-oriented culture—one that values curiosity, adaptability, and continuous learning—to unlock innovation and long-term business impact. The dialogue illustrates how forward-looking organizations can harness AI to reimagine customer experiences, empower teams, and shape more responsible, human-centered marketing strategies for the digital age.