Strategic Innovation in the Digital Age: Integrating Growth Hacking, Dynamic Capabilities, and Artificial Intelligence

In an environment of rapid technological change and increasing global competitiveness, organizations are constantly seeking innovative approaches to sustain competitive advantage and stimulate growth. This article explores the intersection of growth hacking (GH), dynamic capabilities (DCs) and artificial intelligence (AI), proposing a conceptual framework for strategic innovation management. Through a critical review of the literature, the study examines how the data-driven approach of GH can enhance the development of DCs, facilitating organizational adaptation and continuous innovation. The introduction of AI in this context emerges as a key catalyst, accelerating the identification of market opportunities and optimizing strategic decision-making processes. The findings highlight how the integration of these elements can provide organizations with a sustainable competitive advantage in the digital economy, offering significant implications for both academic research and management practice.