Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective
Bocconcelli, R., Cantù, C., Pagano, A., Tunisini, A., Market-as-a-network: where business marketing makes the difference!, <<ITALIAN JOURNAL OF MARKETING>>, 2024; 2024 (2): 143-148. [doi:https://doi.org/10.1007/s43039-024-00097-4] [https://hdl.handle.net/10807/312557]
Market-as-a-network: where business marketing makes the difference!
Tunisini, Annalisa
2024
Abstract
Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective
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