The corporate community and the company magazine: Inclusion and cohesion in Pirelli (1950-2019)

The literature has shown that corporate communities can be considered as «imagined communities» and that their identity is based on the «style» in which they are represented, usually through the use of a communication tool. In the corporate world, this means that corporate communities can be investigated through corporate communication, especially internal communication. Using the Pirelli case study, the aim of this study is to examine the defining characteristics of a corporate community, to trace its development over time and to verify whether it belongs to the models identified in the literature. The analysis focuses on the contents of Fatti e Notizie, Pirelli’s house organ, published between 1950 and 2019, which was an embodiment of the internal projection of the company’s culture and identity