Digitalisation in transport and logistics: a roadmap for entrepreneurship in Russia

The transport and logistics system has always been an attractive sector for investments and entrepreneurship. Its importance becomes increasingly stressed by the advance in technology and the advent of digitalisation. Consequently, the digital economy opens new possibilities for optimising the transport and logistics section of national economies. Thus, this paper proposed and developed a conceptual model of digitalisation of transport and logistics in Russia, a developing country where this sector may represent many entrepreneurship potentialities. The suggested model is based on new technologies related to Industry 4.0 as blockchain, big data, the internet of things, virtual reality, and artificial intelligence. Accordingly, this paper pointed out the key factors of digitalisation of the industry: a) accessibility of financing; b) availability of digital technologies of Industry 4.0; c) public support for digitalisation of transport and logistics and consumer preferences. Interestingly, the paper offers an intriguing economic approach to understand players' behaviours potential strategies based on the Prisoner's dilemma. This provides some useful recommendations to public policymakers, investors, and entrepreneurs to govern the digitalisation of transport and logistics in Russia.