This paper shed light on elderly individuals’ reactions on gamification-based digital therapeutics: Results of an experiment studies demonstrate that individuals’ perceived ease of use of gamification-based DTx positively influence their intention to use, because of the perceived usefulness: However, such effect is magnified by elderly individuals’ socialization seeking that is elderly looking for expert peers or younger individuals in overcoming barriers to using new healthcare technologies.
Sestino, A., D'Angelo, A., A Preliminarily Study About Elderly Individuals’ Reactions to Digital Therapeutics (DTx): The Key Role of Socialization Seeking Tendency, Abstract de <<XX Conferenza Annuale della Società Italiana Marketing (SIMktg): Marketing per il benessere, la salute, e la cura, Università di Firenze>>, (Firenze, 20-21 October 2023 ), N/A, Italia 2023: 1-5 [https://hdl.handle.net/10807/265214]
A Preliminarily Study About Elderly Individuals’ Reactions to Digital Therapeutics (DTx): The Key Role of Socialization Seeking Tendency
Sestino, Andrea
;D'Angelo, Alfredo
2023
Abstract
This paper shed light on elderly individuals’ reactions on gamification-based digital therapeutics: Results of an experiment studies demonstrate that individuals’ perceived ease of use of gamification-based DTx positively influence their intention to use, because of the perceived usefulness: However, such effect is magnified by elderly individuals’ socialization seeking that is elderly looking for expert peers or younger individuals in overcoming barriers to using new healthcare technologies.
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