Managing communication and business strategies for a better society: The issue of obesity prevention and digital therapeutics. Findings from a preliminary literature review

This paper systematizes the body of knowledge related the issue of DTx for the treatment and prevention of obesity through a systematic review of the literature. Our goal is twofold: a) to identify the most promising discussion topics to date, and b) to prepare a research agenda for the future, which identifies the useful questions to be investigated for the construction of services based on DTx and the communicative inputs that optimize cognitive-behavioral therapies by making the visual interface of multi-channel digital platforms (e.g., web, mobile, notification app mobile) more effective in actively involving the patients, eventually guiding them towards virtuous and behaviors for the obesity prevention and treatment.