The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.
Ivens, B., Pardo, C., Tunisini, A., Industrial Marketing Organization and the IMP Approach: A Comparative Analysis, Paper, in 23rd Annual IMP Conference, (Manchester, 30-August 01-September 2007), The IMP Group, Manchester 2007: 1-23 [http://hdl.handle.net/10807/24879]
Industrial Marketing Organization and the IMP Approach: A Comparative Analysis
Tunisini, Annalisa
2007
Abstract
The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.
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