Luxury firms, including high-end watch manufacturers, use crowdfunding as an alternative source of entrepreneurial finance. Respondents indicated that intention to crowdfund luxury brand start-ups have both external and internal antecedents with the slight majority focusing on the extrinsic factors. The “luxury” proposition exhibits integrated motivation, which is conceptualized and personalized to the tastes of each investor.

Byron, D., Atwal, G., Crespi, R., Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers, <<STRATEGIC CHANGE>>, 2022; 31 (5): 497-503 [http://hdl.handle.net/10807/216584]

Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers

Crespi, Roberta
2022

Abstract

Luxury firms, including high-end watch manufacturers, use crowdfunding as an alternative source of entrepreneurial finance. Respondents indicated that intention to crowdfund luxury brand start-ups have both external and internal antecedents with the slight majority focusing on the extrinsic factors. The “luxury” proposition exhibits integrated motivation, which is conceptualized and personalized to the tastes of each investor.
Inglese
Byron, D., Atwal, G., Crespi, R., Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers, <<STRATEGIC CHANGE>>, 2022; 31 (5): 497-503 [http://hdl.handle.net/10807/216584]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/216584
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact