Non-conventional approaches to innovation are spreading among firm’s innovation strategy. They arise from innovation for low-income environments and are typically defined with various titles (Frugal Innovation, Low-end Innovation, Bricolage Innovation and others), and all of them share the same goal: re-engineering an existing product through the simplification of existing design or reducing non-essential features in order to deliver the same value. We demonstrate through a model tested with a computer simulation that those innovation approaches lead to an overall final improvement of the product even though the removal of non-essential product features.
D'Angelo, V., Kella, C., The Technological Exploration Through Alternative Innovation Approaches: An Agent-Based Model, Paper, in Academy of Management Proceedings, (on-line, 07-11 August 2020), Academy of Management, Briarcliff Manor 2020: 000-000 [http://hdl.handle.net/10807/206821]
The Technological Exploration Through Alternative Innovation Approaches: An Agent-Based Model
D'Angelo, VivianaPrimo
;
2020
Abstract
Non-conventional approaches to innovation are spreading among firm’s innovation strategy. They arise from innovation for low-income environments and are typically defined with various titles (Frugal Innovation, Low-end Innovation, Bricolage Innovation and others), and all of them share the same goal: re-engineering an existing product through the simplification of existing design or reducing non-essential features in order to deliver the same value. We demonstrate through a model tested with a computer simulation that those innovation approaches lead to an overall final improvement of the product even though the removal of non-essential product features.
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