Previous research has shown that message persuasiveness can depend on message framing. Through an experimental study, we investigated the effects of messages promoting vegetable consumption on recipients with different baseline intention to change their food choices. Persuasive messages were framed in terms of prefactual (“If… then”) gain or non-loss. Method. A sample of young adult participants (N= 94) completed a questionnaire measuring their baseline intention to eat vegetables regularly. They were then presented with Facebook posts regarding the consequences of vegetable consumption. Posts were formulated as prefactuals and were focused either on the emotional positive outcomes that may be obtained through vegetable consumption (gain posts) or on the emotional negative outcomes that may be avoided through vegetable consumption (non-loss posts). After reading the posts, participants reported their attitude, anticipated regret and intention
Carfora, V., Jelic, A., Bertolotti, M. M., Catellani, P., Framing prefactual affective posts about vegetable consumption, in Lj. Pačić-Turk (ed., L. P. (. (ed.), Brain and Mind: Promoting Individual and Community Well-Being: Selected Proceedings of the 2nd International Scientific Conference of the Department of Psychology at the Catholic University of Croatia, Catholic University of Croatia, Zagreb 2021: 197- 210 [http://hdl.handle.net/10807/206234]
Framing prefactual affective posts about vegetable consumption
Carfora, Valentina;Jelic, Andela
;Bertolotti, Mauro Maria;Catellani, Patrizia
2021
Abstract
Previous research has shown that message persuasiveness can depend on message framing. Through an experimental study, we investigated the effects of messages promoting vegetable consumption on recipients with different baseline intention to change their food choices. Persuasive messages were framed in terms of prefactual (“If… then”) gain or non-loss. Method. A sample of young adult participants (N= 94) completed a questionnaire measuring their baseline intention to eat vegetables regularly. They were then presented with Facebook posts regarding the consequences of vegetable consumption. Posts were formulated as prefactuals and were focused either on the emotional positive outcomes that may be obtained through vegetable consumption (gain posts) or on the emotional negative outcomes that may be avoided through vegetable consumption (non-loss posts). After reading the posts, participants reported their attitude, anticipated regret and intention
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