On 20th March 2016, the German Competition Authority launched a proceeding against Facebook for abuse of its dominant position in the market for social networks, based on its misleading terms and conditions for user data.1 In the view of the German antitrust authority, Facebook has a dominant position in the German market for social networks because it collects a vast amount of data from various sources and it uses this data for the creation of profiles enabling its advertisement customers to better target their advertisement activities. The BKA suspects that such market dominance enables Facebook to impose unclear and misleading terms and conditions on its users.
Schneider, G., Testing Art. 102 TFUE in the Digital Marketplace: Insights from the Bundeskartellamt’s Investigation Against Facebook, <<JOURNAL OF EUROPEAN COMPETITION LAW & PRACTICE>>, 2018; 9 (4): 213-225 [https://hdl.handle.net/10807/197821]
Testing Art. 102 TFUE in the Digital Marketplace: Insights from the Bundeskartellamt’s Investigation Against Facebook
Schneider, Giulia
2018
Abstract
On 20th March 2016, the German Competition Authority launched a proceeding against Facebook for abuse of its dominant position in the market for social networks, based on its misleading terms and conditions for user data.1 In the view of the German antitrust authority, Facebook has a dominant position in the German market for social networks because it collects a vast amount of data from various sources and it uses this data for the creation of profiles enabling its advertisement customers to better target their advertisement activities. The BKA suspects that such market dominance enables Facebook to impose unclear and misleading terms and conditions on its users.
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