Communication Crisis: COVID-19. Nothing since Chernobyl

The pandemic from COVID-19 generated a health emergency and at the same time a communicative crisis. In fact, many of the fundamental aspects of crisis communication and crisis management have not been considered and implemented. In particular, this reflection aims to pay attention to four fundamental premises to interpret what is happening: hybrid warfare; network society; the lesson learned from Chernobyl; crisis management and specific skills. These premises will be declined in their characteristic aspects in order to arrive at a final consideration that plans to start over, taking into account the principles of crisis communication and crisis management.