Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.
Dossena, C., Cioffi, A., Sorrentino, C., Amendola, P., Online Reputation Management Systems for Healthcare Organizations, <<IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET>>, 2017; 15 (1): 1-14 [http://hdl.handle.net/10807/159671]
Online Reputation Management Systems for Healthcare Organizations
Dossena, Claudia
Primo
;Cioffi, Andrea;
2017
Abstract
Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.
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