Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.

Dossena, C., Cioffi, A., Sorrentino, C., Amendola, P., Online Reputation Management Systems for Healthcare Organizations, <<IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET>>, 2017; 15 (1): 1-14 [http://hdl.handle.net/10807/159671]

Online Reputation Management Systems for Healthcare Organizations

Dossena, Claudia
Primo
;
Cioffi, Andrea;
2017

Abstract

Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.
Inglese
Dossena, C., Cioffi, A., Sorrentino, C., Amendola, P., Online Reputation Management Systems for Healthcare Organizations, <<IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET>>, 2017; 15 (1): 1-14 [http://hdl.handle.net/10807/159671]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/159671
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact