Seventy-nine percent of internet users use Facebook, and on average they access Facebook eight times a day (Greenwood et al., 2016). To put these numbers into perspective, according to Clement (2019), around 30% of the world’s population uses this Online Social Network (OSN) site. Despite the constantly growing body of academic research on Facebook (Chou et al., 2009; Back et al., 2010; Kaplan and Haenlein, 2010; McAndrew and Jeong, 2012; Wilson et al., 2012; Krasnova et al., 2017), there remains limited research regarding the motivation behind Facebook use across different cultures. Our main goal was to collect data from a large cross-cultural sample of Facebook users to examine the roles of sex, age, and, most importantly, cultural differences underlying Facebook use.
Kowal, M., Sorokowski, P., Sorokowska, A., Dobrowolska, M., Pisanski, K., Oleszkiewicz, A., Aavik, T., Akello, G., Alm, C., Amjad, N., Anjum, A., Asao, K., Atama, C. S., Atamtürk Duyar, D., Ayebare, R., Bendixen, M., Bensafia, A., Bizumic, B., Boussena, M., Buss, D. M., Butovskaya, M., Can, S., Cantarero, K., Carrier, A., Cetinkaya, H., Conroy-Beam, D., Varella, M. A. C., Cueto, R. M., Czub, M., Dronova, D., Dural, S., Duyar, I., Ertugrul, B., Espinosa, A., Estevan, I., Esteves, C. S., Frackowiak, T., Contreras-Graduño, J., Guemaz, F., Hromatko, I., Hui, C., Herak, I., Jaafar, J. L., Jiang, F., Kafetsios, K., Kavcic, T., Kennair, L. E. O., Kervyn, N., Köbis, N. C., Láng, A., Lennard, G. R., León, E., Lindholm, T., Lopez, G., Madallh Alhabahba, M., Mailhos, A., Manesi, Z., Martínez, R., Mckerchar, S. L., Meskó, N., Misra, G., Moc Lan, H., Monaghan, C., Mora, E. C., Moya Garófano, A., Musil, B., Natividade, J. C., Nizharadze, G., Oberzaucher, E., Omar Fauzee, M. S., Onyishi, I. E., Özener, B., Pagani, A. F., Pakalniskiene, V., Parise, M., Pazhoohi, F., Perun, M., Pisanski, A., Plohl, N., Popa, C., Prokop, P., Rizwan, M., Sainz, M., Salkičević, S., Sargautyte, R., Schmehl, S., Senyk, O., Shaikh, R., Sharad, S., Simonetti, F., Tadinac, M., Thi Khanh Ha, T., Thi Linh, T., Ugalde González, K., Van Luot, N., Vauclair, C., Vega, L. D., Yoo, G., Yordanova Stoyanova, S., Zadeh, Z. F., Zupančič, M., Reasons for Facebook usage: Data from 46 Countries, <<FRONTIERS IN PSYCHOLOGY>>, 2020; 11 (N/A): 1-7. [doi:10.3389/fpsyg.2020.00711] [https://hdl.handle.net/10807/152545]
Reasons for Facebook usage: Data from 46 Countries
Lopez, Giulia;Pagani, Ariela Francesca;Parise, Miriam;
2020
Abstract
Seventy-nine percent of internet users use Facebook, and on average they access Facebook eight times a day (Greenwood et al., 2016). To put these numbers into perspective, according to Clement (2019), around 30% of the world’s population uses this Online Social Network (OSN) site. Despite the constantly growing body of academic research on Facebook (Chou et al., 2009; Back et al., 2010; Kaplan and Haenlein, 2010; McAndrew and Jeong, 2012; Wilson et al., 2012; Krasnova et al., 2017), there remains limited research regarding the motivation behind Facebook use across different cultures. Our main goal was to collect data from a large cross-cultural sample of Facebook users to examine the roles of sex, age, and, most importantly, cultural differences underlying Facebook use.
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