Enhancing the environmental performance of last mile logistics in e-commerce

This paper addresses the problem of sustainability in last mile logistics, trying to understand how consumers can be led toward the adoption of more eco-friendly delivery solutions. Building on the technology adoption literature and on extant studies on consumers’ sensitivity to environmental issues, this paper tests the hypothesis according to which, if consumers are properly informed about the superior environmental performance of parcel lockers, they become more willing to consider their adoption as an alternative to the traditional home delivery. Empirical data collected through a survey among 290 consumers supports this hypothesis.