The paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets.
Tunisini, A., Dalli, D., Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita, <<MERCATI E COMPETITIVITÀ>>, 2007; (2): 13-27 [http://hdl.handle.net/10807/14154]
Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita
Tunisini, Annalisa;
2007
Abstract
The paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets.
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