The article develops main charateristics of business markets and draws implications in terms of business marketing management referring to two case studies of large and small size manufacturing companies.
Ferrero, G., Tunisini, A., Business marketing: concetti e metodologie per operare nella complessità, <<MERCATI E COMPETITIVITÀ>>, 2004; (o): 111-131 [http://hdl.handle.net/10807/14153]
Business marketing: concetti e metodologie per operare nella complessità
Tunisini, Annalisa
2004
Abstract
The article develops main charateristics of business markets and draws implications in terms of business marketing management referring to two case studies of large and small size manufacturing companies.
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