The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.
Tarchioni, P., Tunisini, A., Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business, <<MERCATI E COMPETITIVITÀ>>, 2007; (2): 99-111 [http://hdl.handle.net/10807/14152]
Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business
Tunisini, Annalisa
2007
Abstract
The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
