The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.
Ivens, B., Pardo, C., Tunisini, A., Organizing and Integrating Marketing and Purchasing in Business Markets, <<INDUSTRIAL MARKETING MANAGEMENT>>, 2009; 38 (8): 851-856. [doi:10.1016/j.indmarman.2009.06.008] [http://hdl.handle.net/10807/14144]
Organizing and Integrating Marketing and Purchasing in Business Markets
Tunisini, Annalisa
2009
Abstract
The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.
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