The paper studies the contents and dynamics of the interaction relationships between large hardware producers and intermediaries. The paper stresses the idea that there is a tight correlation between the nature of such interactions and the intermediaries' commercial and technological capabilities. The paper sustains the thesis that hardware vendors have to adopt a cooperative approach to channel actors.
Tunisini, A., Le dinamiche dell'interazione tra grandi imprese di hardware e "soggetti intermedi" specializzati, <<ECONOMIA E POLITICA INDUSTRIALE>>, 1990; (68): 163-183 [http://hdl.handle.net/10807/14112]
Le dinamiche dell'interazione tra grandi imprese di hardware e "soggetti intermedi" specializzati
Tunisini, Annalisa
1990
Abstract
The paper studies the contents and dynamics of the interaction relationships between large hardware producers and intermediaries. The paper stresses the idea that there is a tight correlation between the nature of such interactions and the intermediaries' commercial and technological capabilities. The paper sustains the thesis that hardware vendors have to adopt a cooperative approach to channel actors.
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