The book offers main conceptual and interpretative framworks to understand business markets and business customer behavior. It also gives managerial tools to act in business-to-business markets and satisfy industrial customers.

Fiocca, R., Snehota, I., Tunisini, A., Marketing Business-to-Business, McGraw-Hill Education, MILANO -- ITA 2009: 303 [http://hdl.handle.net/10807/14107]

Marketing Business-to-Business

Fiocca, Renato;Snehota, Ivan;Tunisini, Annalisa
2009

Abstract

The book offers main conceptual and interpretative framworks to understand business markets and business customer behavior. It also gives managerial tools to act in business-to-business markets and satisfy industrial customers.
Italiano
Monografia o trattato scientifico
McGraw-Hill Education
Fiocca, R., Snehota, I., Tunisini, A., Marketing Business-to-Business, McGraw-Hill Education, MILANO -- ITA 2009: 303 [http://hdl.handle.net/10807/14107]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/14107
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