Le leve delle conciliazione famiglia-lavoro: un modello di gestione win-win

(Work-life balance mix: a win-win management model). Corporate Social Responsibility includes the actions taken by a firm to satisfy the relevant stakeholders’ expectations. Among the possible CSR actions, the engagement in work-life balance (WLB) is one of the most relevant actions towards employees. This paper offers a model of firm’s actions to improve the opportunity of workers to combine family and job interests. The first part of this paper describes the relation between CSR and WLB, besides it discusses the opportunity of a win-win approach to the WLB implementation. The second part presents the model of WLB management and discusses each category of possible actions that a firm could implement. The model is the result of a cross-case study based on sixty-two cases of firms engaged in WLB management, and it represents a framework to implement the WLB as win-win action, which improve both firm’s performance and employees’ satisfaction.