The chapter investigates the relationships among marketing, corporate communication and respect
Fiocca, R., Corporate communication, marketing and value creation (and desruction): the role of respect, in Gambetti R. Quigley S, G. R. Q. S., Managing Corporate Communication: A cCoss-Cultural Approach, Palgrave Macmillan, NEW YORK -- USA 2013: 359-372 [http://hdl.handle.net/10807/125719]
Corporate communication, marketing and value creation (and desruction): the role of respect
Fiocca, Renato
Primo
Writing – Original Draft Preparation
2013
Abstract
The chapter investigates the relationships among marketing, corporate communication and respect
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