The chapter investigates the relationships among marketing, corporate communication and respect

Fiocca, R., Corporate communication, marketing and value creation (and desruction): the role of respect, in Gambetti R. Quigley S, G. R. Q. S., Managing Corporate Communication: A cCoss-Cultural Approach, Palgrave Macmillan, NEW YORK -- USA 2013: 359-372 [http://hdl.handle.net/10807/125719]

Corporate communication, marketing and value creation (and desruction): the role of respect

Fiocca, Renato
Primo
Writing – Original Draft Preparation
2013

Abstract

The chapter investigates the relationships among marketing, corporate communication and respect
2013
Inglese
978-0-230-34802-8
Palgrave Macmillan
Fiocca, R., Corporate communication, marketing and value creation (and desruction): the role of respect, in Gambetti R. Quigley S, G. R. Q. S., Managing Corporate Communication: A cCoss-Cultural Approach, Palgrave Macmillan, NEW YORK -- USA 2013: 359-372 [http://hdl.handle.net/10807/125719]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/125719
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact