The paper delineates some directions of the social construction of reality in and by TV advertising by using empirical material from Italian television.
Giaccardi, C., Television advertising and the representation of social reality, <<THEORY CULTURE & SOCIETY>>, 2000; 12 (Febbraio): 109-131. [doi:10.1177/026327695012001005] [http://hdl.handle.net/10807/10315]
Television advertising and the representation of social reality
Giaccardi, Chiara
1995
Abstract
The paper delineates some directions of the social construction of reality in and by TV advertising by using empirical material from Italian television.
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