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Creativity in advertisement

Antonietti, A., Colombo, B., Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music, in E. Shi, E. S. (ed.), Research handbook of innovation and creativity for marketing management, Edward Elgar Publishing, Northampton (MA) 2017: 223- 235 [http://hdl.handle.net/10807/102702]

Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music

Antonietti, Alessandro
Primo
;Colombo, Barbara
Ultimo
2017

Abstract

Creativity in advertisement
2017
Inglese
Research handbook of innovation and creativity for marketing management
9780857937940
Edward Elgar Publishing
Antonietti, A., Colombo, B., Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music, in E. Shi, E. S. (ed.), Research handbook of innovation and creativity for marketing management, Edward Elgar Publishing, Northampton (MA) 2017: 223- 235 [http://hdl.handle.net/10807/102702]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/102702
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