Maggioni, Isabella
Maggioni, Isabella
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Relationship selling and marketing automation during the Covid-19 pandemic: A cross-sectional analysis
2022 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Sales and marketing automation in the post-Covid-19 scenario: Value drivers in B2B relationships
2021 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Attivare e gestire l’impresa relazionale
2014 Fiocca, Renato; Maggioni, Isabella
CUSTOMER LOYALTY IN GROCERY RETAIL: MULTIPLE REFERENCE EFFECTS AND THE PIVOTAL ROLE OF SELF-CONGRUITY
2014 Maggioni, Isabella
Emerging segments in ethical consumption: young adults and cosmetics
2013 Sebastiani, Roberta; Montagnini, Francesca; Maggioni, Isabella
Business Intelligence for Supply Chain Management: Trends from Scholarly Literature and from the World of Practice
2012 Maggioni, Isabella; Ricciardi, Francesca
Benefits from service bundling in destination branding: enhancing cooperation among operators in the hospitality industry
2011 Marcoz, Elena Maria; Mauri, Chiara; Maggioni, Isabella; Cantu', Chiara Luisa
For a history of Supply Chain Thought. The evolution of academic studies and of business recipes
2011 Ricciardi, Francesca; Maggioni, Isabella
The Challenge of Managing Network Knowledge: Information Systems for Toursim Destinations
2011 Marcoz, Elena Maria; Maggioni, Isabella; Ricciardi, Francesca
Value perception of service bundling in the hospitality industry: a comparative analysis on hoteliers and tourists
2011 Maggioni, Isabella; Marcoz, Elena Maria