The research aims to explore the role of symbols in value co-creation in order to develop a deeper understanding of how actors, communicate, interact and reconcile perspectives as they integrate and exchange resources to create value for themselves and for others. We draw on a service-ecosystems approach to value co-creation and propose a conceptual framework that highlights varying views of value and articulates the way in which value co-creation results from the integration of resources and interactions among multiple entities. We argue that symbols assist actors in co-creating shared meanings that help actors make decisions regarding current and future interactions. In this way, symbols support the coordination of interaction and communication, as well as the computation or evaluation of value, among actors. We provide an empirical example of our conceptual framework as supporting evidence for the role of symbols in value co-creation, and point toward directions for future research.

Akaka, M., Corsaro, D., Kelleher, C., Maglio, P. P., Seo, Y., Lusch, R. F., Vargo, S. L., The role of symbols in value co-creation., in In: (a Cura Di): Gummesson, E. M. C. P. F. ,. (ed.), Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, Giannini Editore, Napoli 2013: N/A- N/A [http://hdl.handle.net/10807/88259]

The role of symbols in value co-creation.

Corsaro, Daniela
Secondo
;
2013

Abstract

The research aims to explore the role of symbols in value co-creation in order to develop a deeper understanding of how actors, communicate, interact and reconcile perspectives as they integrate and exchange resources to create value for themselves and for others. We draw on a service-ecosystems approach to value co-creation and propose a conceptual framework that highlights varying views of value and articulates the way in which value co-creation results from the integration of resources and interactions among multiple entities. We argue that symbols assist actors in co-creating shared meanings that help actors make decisions regarding current and future interactions. In this way, symbols support the coordination of interaction and communication, as well as the computation or evaluation of value, among actors. We provide an empirical example of our conceptual framework as supporting evidence for the role of symbols in value co-creation, and point toward directions for future research.
Inglese
Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
9788874316847
Giannini Editore
Akaka, M., Corsaro, D., Kelleher, C., Maglio, P. P., Seo, Y., Lusch, R. F., Vargo, S. L., The role of symbols in value co-creation., in In: (a Cura Di): Gummesson, E. M. C. P. F. ,. (ed.), Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, Giannini Editore, Napoli 2013: N/A- N/A [http://hdl.handle.net/10807/88259]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/88259
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