This chapter presents a model for integrated management of corporate responsibility (CR) initiatives and intangible resourcers. The model defines an approach for structuring a company's social efforts in such a way as to increase competitiveness through the development of the intangible resources. After having presented an analysis of the studies conducted on the benefits of CR initiatives on the developmento of intangible resources, the text proposes a protocol to evaluating each CR initiative according to the model.

Pedrini, M., Convergences in Intellectual Capital and corporate responsibility management, an emergent integrated approach, in O'sullivan, K. (ed.), Strategic Intellectual Capital Management in Multinational Organizations: Sustainability and Successfull implications, Business Science Reference, New York 2008: 178- 206 [http://hdl.handle.net/10807/73666]

Convergences in Intellectual Capital and corporate responsibility management, an emergent integrated approach

Pedrini
2008

Abstract

This chapter presents a model for integrated management of corporate responsibility (CR) initiatives and intangible resourcers. The model defines an approach for structuring a company's social efforts in such a way as to increase competitiveness through the development of the intangible resources. After having presented an analysis of the studies conducted on the benefits of CR initiatives on the developmento of intangible resources, the text proposes a protocol to evaluating each CR initiative according to the model.
Inglese
Strategic Intellectual Capital Management in Multinational Organizations: Sustainability and Successfull implications
978-1-60566-679-2
Business Science Reference
Pedrini, M., Convergences in Intellectual Capital and corporate responsibility management, an emergent integrated approach, in O'sullivan, K. (ed.), Strategic Intellectual Capital Management in Multinational Organizations: Sustainability and Successfull implications, Business Science Reference, New York 2008: 178- 206 [http://hdl.handle.net/10807/73666]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/73666
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