Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.
Francesconi, A., Dossena, C., A strategic and organizational perspective for understanding the evolution of Online Reputation Management Systems, in Mola, P. &. Z. (ed.), From Information to Smart Society - Environment, Politics and Economics, Springer, New York 2015: 49- 61. 10.1007/978-3-319-09450-2_5 [http://hdl.handle.net/10807/67005]
A strategic and organizational perspective for understanding the evolution of Online Reputation Management Systems
Dossena, Claudia
2015
Abstract
Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.
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