The interest in poverty and the moral sense of ‘helping the poor’ are a constant topic in Western culture (Moyo 2009). In recent years, multinational corporations (MNCs) have evolved in their understanding of how social issues, such as poverty allevia-tion, relate to their fundamental purposes. From a business strategy point of view, ‘socially responsible’ initiatives are generally born with the dual purpose of attaining social visibility (i.e. marketing) and increasing economic returns. Besides address-ing social challenges as part of their corporate social responsibility strategies, MNCs have also begun ‘selling to the poor’ in emerging markets (Prahalad 2004). A few forward-looking companies consider this base of the pyramid market also as a source of innovation and have started to co-create with consumers (Simanis and Hart 2008).

Serio, L., Berardi, M., Tonelli, M., Crowdsourcing in developing countries: a possible model to co-create with the poor, in Serio, L. (ed.), Socially Responsive Organizations and the Challenge of Poverty, Greenleaf - publishing, Sheffield 2014: 253- 263 [http://hdl.handle.net/10807/66088]

Crowdsourcing in developing countries: a possible model to co-create with the poor

Serio, Luigi;Berardi, Martina;
2014

Abstract

The interest in poverty and the moral sense of ‘helping the poor’ are a constant topic in Western culture (Moyo 2009). In recent years, multinational corporations (MNCs) have evolved in their understanding of how social issues, such as poverty allevia-tion, relate to their fundamental purposes. From a business strategy point of view, ‘socially responsible’ initiatives are generally born with the dual purpose of attaining social visibility (i.e. marketing) and increasing economic returns. Besides address-ing social challenges as part of their corporate social responsibility strategies, MNCs have also begun ‘selling to the poor’ in emerging markets (Prahalad 2004). A few forward-looking companies consider this base of the pyramid market also as a source of innovation and have started to co-create with consumers (Simanis and Hart 2008).
Inglese
Socially Responsive Organizations and the Challenge of Poverty
978-1-78353-059-5
Serio, L., Berardi, M., Tonelli, M., Crowdsourcing in developing countries: a possible model to co-create with the poor, in Serio, L. (ed.), Socially Responsive Organizations and the Challenge of Poverty, Greenleaf - publishing, Sheffield 2014: 253- 263 [http://hdl.handle.net/10807/66088]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/66088
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