FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
PER IL SETTORE DEL LUSSO LA CINA è DIVENTATA UN MERCATO FONDAMENTALE.IL LIBRO PRESENTA, ATTRAVERSO L'ANALISI DEI PRINCIPALI CASI DI BUSINESS NELL'ABBIGLIAMENTO OROLOGERIA E PELLETTERIA, I COMPORTAMENTEI E LE PREFERENZE DEL CONSUMATORE CINESE DEL LUSSO E LE POSSIBILI STRATEGIE DI INGRESSO NEL MERCATO
Crespi, R., ERMENEGILDO ZEGNA, in Crespi, R., LUXURY CHINA, Francesco Brioschi Editore, MILANO -- ITA 2012 1: 143-156 [http://hdl.handle.net/10807/42622]
ERMENEGILDO ZEGNA
Crespi, Roberta
2012
Abstract
FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
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